About

NFtrends is a pioneering technology company dedicated to preserving the legacies behind the art and luxury worlds’ most valued creations. Created by world-renowned scientists and engineers led by art and luxury market experts, NFtrends offers a patented suite of non-invasive, AI-powered digital fingerprinting and blockchain product passport technologies that tackle the global collectible market’s most critical challenges—authentication and provenance.

NFtrends offers solutions that are as easy to use as they are powerful: their patented technology integrates seamlessly with existing systems, providing a turnkey solution that supports a sustainable circular economy and fosters trust. Designed for everyone from creators and collectors to luxury brands and cultural institutions, NFtrends empowers stakeholders to navigate the complexities of the modern market with confidence, knowing that their assets—and the legacies they carry—are secure.

Our solutions: unlocking the digital realm with advanced authentication and ownership verification

1

Tangible Object AI Fingerprint

Whether you are a creator, brand, or owner of a precious object, NFtrends patented and proprietary AI digital fingerprints embedded into blockchain Digital Product Passports forge an unbreakable link between a physical asset and its digital twin.

Our technology was developed by the world’s top data scientists to ensure your valuables, from paintings to luxury watches, are protected from counterfeiting and swapping.

Next generation authentication with tamperproof digital fingerprints and immutable documentation of  provenance increases trust in both physical and virtual marketplaces — in both on and off chain transactions — paving the way for creators and brands to participate in their circular economy with verifiable authenticated creations.

Our solution was designed for all stakeholders of the art & collectibles ecosystem: creators, collectors, platforms, and marketplaces.

2

Digital Art Real-Time Authentication

Our proprietary solutions address the most challenging problems of digital scarcity.

NFtrends’s continual authentication system ensures that only legitimate entities can access and use authorized digital assets/artworks. Our patented technology enhances trust and expands possibilities for consumers and audiences of digital art while safeguarding artists' copyright.

Many artists aim to sell their digital artwork using tokens, such as NFTs, on the blockchain. However, blockchains only provide part of the necessary infrastructure to support this recent approach. While artists typically retain copyright over their digital artwork, they face the challenge of illegal copying from the token.

Our solution assures artists that authorized copies are being viewed. Buyers and owners can display artwork that features an authenticaton mechanism, continuously synchronized with NFtrends' infrastructure.

This advanced solution can also be used by institutions, such as museums, to create high-resolution digital replicas of their physical artworks, including paintings and sculptures, and sell these authorized replicas in limited editions.

3

Digital Product Passport

Unlike other Digital Product Passports, our DPPs are embedded with Object AI Fingerprints, leveraging advanced cryptographic and AI technologies to capture the unique, unforgeable surface structure of the object itself.

Similar to biometrics in your passport, these AI fingerprints non-invasively and immutably link the object to its passport, ensuring authenticity and security.

Additionally, our DPPs are tokenized for security within a digital asset wallet or custodian, preserving the chain of ownership for the future. This guarantees the object’s provenance is securely recorded, ensuring long-term protection and verifiability.

Meet the team

NFtrends was founded by world-renowned scientists who have pioneered critical technologies in blockchain, AI, and digital security.
STRATEGY & BUSINESS
Marsha Lipton, PhD
CO-FOUNDER & CHIEF EXECUTIVE OFFICER

Capital Markets Expert & Managing Partner, Numéraire Financial, Inc. In addition to her Founding CEO role at NFtrends, Marsha is also a Managing Partner at Numéraire Financial, Inc., with over 25 years of distinguished experience in capital markets across the U.S. and Europe. Her previous roles include Managing Director at JPMorgan Chase, Head Trader at DLJ, and Manager of the hedge fund Thor Capital Management.In collaboration with renowned MIT professors, Marsha has co-authored several patents on cutting-edge technologies such as Digital Product Passports and Digital Product Fingerprints. Marsha holds a PhD in Physical Chemistry and an MBA from the University of Chicago Booth School of Business.

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Juli Cho Bailer
CHIEF STRATEGY OFFICER

Former Museum Curator, Collections Expert & ArtTech Pioneer Juli is a Korean-American curator and a pioneer in integrating deep technologies within the art world. In 2018, she co-founded and served as CEO of SmartStamp, a Swiss AI and blockchain startup dedicated to driving innovation in the art sector.
Prior to her ArtTech journey, Juli held leadership roles at prestigious institutions, including the Whitney Museum and the Jewish Museum in New York, where she served as Collections Manager. As the Curator of the Museum of Glass in Washington, she played a pivotal role in shaping the museum's curatorial direction.
Juli's portfolio includes exhibitions and installation commissions featuring acclaimed artists such as Fred Wilson, Kiki Smith, Mona Hatoum, Maya Lin, Hans Op de Beeck, Jean Michel Othoniel, and Daniel Arsham. Her work has been documented in three museum-published catalogues, available on Amazon.

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HE Hikmat Al Kaitoob
CHIEF STRATEGIC ADVISOR TO CEO

Luxury Brand Leader & Founder of Hikmat Al Kaitoob Holding and Hikmat Al Kaitoob Marketing Hikmat Al Kaitoob is the Founder of Hikmat Al Kaitoob Holding and Hikmat Al Kaitoob Marketing, renowned for her extensive expertise in luxury brand consulting and leadership. She has served as an ambassador and consultant for prestigious global brands, including Piaget, Tiffany, and Gucci.

Beyond her work in luxury, Hikmat advises cultural institutions such as the Ansorena Museum and Esmod Fashion University. A key figure at the Arab Fashion Council, she holds the roles of Chief Committee Officer and Board Advisor. Her contributions to the industry have earned her recognition as one of the Best 50 GCC Leaders, and she proudly serves as a UN Goodwill Peace Ambassador. Hikmat holds an MBA in Leadership and Management.

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Patrick Foret
ADVISORY BOARD MEMBER

Arts Impact Leader and Founder of Cultural Enterprise Ltd. Founder of Cultural Enterprise Ltd, Patrick advises various organizations, destinations, and brands on driving impact through the arts. With a history of C-level roles in leading arts organizations, he notably created and developed the Art Basel global partnerships and the Art Basel Cities programs (2010 to 2020), played a central role at TDIC on the Louvre and Guggenheim Abu Dhabi projects, and served as CEO of Aorist, a next-generation cultural institution fusing art with technology. As a Strategic Advisor, Patrick contributed to many organizations' engagement in the arts, including the Boston Consulting Group and Bain & Company on cultural development advisory projects, and supported the global expansion of Design Miami. Patrick focuses on high-impact cultural projects across Asia, the Middle East, Europe, and the Americas.

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Frank Lasry
ADVISORY BOARD MEMBER

Global Executive in Operations, Business Strategy & Art Management and Founder of FWL Consulting SARL. Born in France and raised between France and Morocco, Frank studied business management before starting his career as a commodity trader. After completing his MBA at Cass Business School in 2002, he joined Christie's, where he held senior positions across Paris, London, Dubai, and Hong Kong, specializing in Operations and Business Management.
In 2015, he joined Phillips, in London, as Chief Operating Officer, then joined Art Basel in charge of all operations, financial management and human resources. Within Art Basel, Frank led the launch of Art Basel in Paris.

A seasoned executive, Frank has extensive experience in operations management, financial strategy, international team leadership, and the execution of large-scale projects, including M&A. His career spans Europe, New York, the Middle East, and Asia.
Frank is the founder of FWL Consulting SARL and currently based in Lausanne, Switzerland. His previous leadership roles include positions at MCH Group, Phillips, and numerous projects as an independent consultant. He holds an MBA from Cass Business School and brings expertise in art exhibitions, event management, and museums.

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Sarah Malik, FCIArb
ADVISORY BOARD MEMBER

Award-Winning Lawyer and Founder/CEO of SOL International Ltd. Sarah is an accomplished lawyer and the founder of SOL International Ltd. A passionate advocate for female entrepreneurs, she advises tech startups through She Wins Arabia, a joint initiative between the International Finance Corporation and Abu Dhabi Global Market. Her leadership and expertise have earned her recognition as a finalist for the 'Most Influential Woman in Blockchain and Crypto' at the 2022 Middle East Blockchain Awards.
As a highly sought-after speaker, Sarah regularly presents at prominent conferences across the UAE, GCC, and internationally. Beyond her speaking engagements, she trains institutions and judiciaries worldwide and serves as a visiting lecturer in the LLM program at Middlesex University, Dubai.

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TECHNOLOGY
Thomas Hardjono, PhD
CO-FOUNDER & CHIEF TECHNOLOGY OFFICER

Cybersecurity Expert and CTO of MIT Connection Science & MIT Trust-Data Consortium In addition to his role at NFtrends, Thomas is also the Chief Technology Officer of MIT Connection Science and the MIT Trust-Data Consortium, and Director of MIT Kerberos Network Authentication Systems—used by 70% of enterprise systems globally.
Thomas brings over 25 years of experience in cutting-edge technology. His previous roles include Principal Scientist at Verisign/Symantec, Chief Scientist at Wave Trusted Hardware, and CTO at SignaCert / Harris Defense.
A recognized leader in Web3 decentralized infrastructures and cyber-resilient protocols, Thomas has guided innovative startups through standardization efforts across major industry forums, including the IETF and the Trusted Computing Group. A prolific author, he has published over 80 technical papers, written five books on cybersecurity, and holds more than 40 issued patents.

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Prof. Alexander Lipton, PhD
ADVISORY BOARD MEMBER

World Renowned Quantitative Expert and Global Head of Quantitative Research & Development at Abu Dhabi Investment Authority Alexander is widely regarded as one of the most respected quants of his generation. He currently serves as Global Head of Quantitative Research and Development and Portfolio Oversight at the Abu Dhabi Investment Authority (ADIA). His previous roles include Managing Director and Co-Head of the Quant Solutions Group at Bank of America, as well as executive positions at Citadel, Credit Suisse, and Bankers Trust.
An MIT Connection Science Fellow and two-time recipient of Risk Magazine's Quant of the Year award, Alexander has authored several influential books on subjects ranging from magnetohydrodynamics to financial engineering and blockchain technology.

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Prof. Alexander Pentland, PhD
ADVISORY BOARD MEMBER

World Renowned Computational Scientist and Founding Faculty Director of MIT Connection Science Sandy is one of the most-cited computational scientists and authors globally, recognized by Forbes in 2012 as one of the "seven most powerful data scientists in the world," alongside the founders of Google. He is the founding faculty director of the MIT Connection Science Research Initiative and the creator and director of MIT’s Media Lab and the Center for Future Health.
Sandy's distinguished accolades include being named a Stanford HAI Fellow, holding the MIT Toshiba Chair, serving as a Board Member of the UN Global Partnership for Sustainable Development Data, and advising on the ADIA Lab Advisory Board. His groundbreaking work with the World Economic Forum contributed to the creation of the EU GDPR privacy regulation, and his Data for Development experiments played a key role in shaping the UN’s Sustainable Development Goals.

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Stuart Haber, PhD
ADVISORY BOARD MEMBER

Cryptographer & Co-Inventor of Blockchain Technology Widely regarded as one of the greatest cryptographers of our time, Stuart is a renowned cryptographer and computer scientist. He co-invented the blockchain technique that provided the foundational timestamping and authentication for digital records, paving the way for Bitcoin and modern blockchain technology.
Stuart also co-founded Surety, a Bellcore spinoff and the first commercial application of blockchain technology. His expertise and leadership in the field have led him to serve on the Board of Directors of the International Association for Cryptologic Research (IACR).

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Christina Mesropian, PhD
VP OF AI & MACHINE LEARNING

Expert in AI & Big Data Management and Founder of Quant Data Solutions Christina is a scientific researcher with over 20 years of experience in artificial intelligence, machine learning, advanced feature engineering, and big data management at Fermi National Laboratory in the USA and CERN in Switzerland. She is also the Founder of Quant Data Solutions and has authored numerous publications in major scientific journals on particle physics, gravitation, and cosmology.
An invited speaker at over 30 international conferences, Christina holds a Ph.D. in High Energy Physics from Rockefeller University, NY.

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Alex Boiko
VP OF ENGINEERING

Senior Manager in Software Development and Co-Founder of TAG Alex is a seasoned Senior Manager with over six years of extensive industrial experience. He is also a Co-Founder of TAG, a software development group, and has played a pivotal role in co-founding and leading engineering efforts at several companies.
With expertise in strategic planning, resource allocation, and performance management for high-profile technology projects, Alex holds an MSc in Engineering with a specialization in Technical Data Protection from Donetsk National Technical University.

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Empowering every stakeholder in the art ecosystem

1

Creators & Artists Estates

Provide buyers with cutting-edge proof of authenticity using AI-generated digital fingerprints of your work, connected to an immutable blockchain digital product passport. This ensures ownership verification and a transparent chain of custody. Integrate with smart contract platforms that enforce resale rights

2

Private Collectors, Museums, Corporate Collections

Protect your investment by guaranteeing the authenticity of acquired artworks  and collectibles and preventing any swaps when your valuable piece is on loan.

3

Galleries, Art Fairs, Auction Houses

Enhance transparency and credibility with tamperproof digital product passports for valuable collectibles and art. Accurately identify incoming and outgoing objects while creating permanent documentation for unquestionable history and provenance.

4

Ecosystem Professionals

Ensure precise identification of incoming and outgoing objects. Seamlessly integrate with your system databases using our enterprise API to streamline tracking throughout the transport process.

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